We’re a DJ collective, event company, and culture-driven lifestyle brand rooted in skate, surf, House music, and street.
The Groove started with a simple idea: throw the kind of parties we actually want to go to. High-energy house. Disco. Good people. No ego. Just movement.
Now we bring that same raw, coastal energy to cities near you.
The Groove started with three friends in college who just loved bringing people together.
What began as small house parties and last-minute DJ sets slowly turned into something bigger. We weren’t trying to build a company. We just wanted better music, better energy, and spaces that actually felt alive.
We were obsessed with house music. We were DJing whenever we could. And we realized hosting events wasn’t just something we enjoyed, it was something we were good at.
So we kept going.
What started in college living rooms turned into rooftops, boats, warehouses, and pop-ups across cities. The core hasn’t changed. Three friends. Good music. Real energy.
Everything else just grew around that.