The Groove is a DJ collective, event company, and lifestyle brand creating unforgettable daytime house music events and community experiences.
Inspired by skate, surf, street culture, and underground house music, we bring people together through thoughtfully curated events in unique locations.
We started with a simple idea. Throw the kind of parties we actually wanted to go to. Great house music. Disco. Good people. No ego. Just movement.
Today, The Groove hosts daytime parties, boat parties, rooftop events, pop-ups, and one-of-a-kind experiences across San Francisco, Los Angeles, and beyond. Every event is built around great music, genuine connection, and an atmosphere where everyone feels welcome.
More than an event company, we're building a community for people who love house music, discovering new places, and making the most of every weekend. Wherever we go, we bring the same laid-back coastal energy and the belief that anywhere can become a dance floor.
The Groove began with three college friends who shared a passion for house music, DJing, and bringing people together.
What started as house parties and last-minute DJ sets quickly grew into something much bigger. We weren't trying to build an event company. We simply wanted to create the kind of house music events we couldn't find ourselves. Better music. Better energy. More meaningful experiences.
As we spent more time behind the decks and in the crowd, we realized we weren't just passionate about music. We loved creating spaces where people could connect, discover new artists, and make memories together.
So we kept going.
The living rooms became rooftops. The rooftops became boat parties. The boat parties became pop-ups, warehouses, coffee shops, and unique venues across San Francisco, Los Angeles, and beyond.
Today, The Groove is more than a DJ collective. We're building a community through daytime house music events, unforgettable venues, and experiences that bring people together. The mission hasn't changed. Create incredible music, welcome everyone, and turn every space into a dance floor.